Berita Sinar Mas
Tim Cook Kunjungi Apple Developer Academy di BSD City

CEO Apple Timothy Donald Cook menyambangi Apple Developer Academy di Green Office Park (GOP) 9 BSD City, Rabu siang (17/4). Kunjungan ke pusat pengembangan aplikasi berbasis iOS pertama di Asia Tenggara tersebut dilakukan Tim Cook, usai menghadiri jamuan Presiden RI Joko Widodo di Istana Negara Jakarta Pusat, Rabu pagi. Kedatangan Tim Cook merupakan rangkaian dari peresmian Apple Developer Academy keempat di Indonesia, tepatnya Bali, pada 20 April mendatang. CEO Digital Tech Ecosystem & Development Sinar Mas Land Irawan Harahap merasa terhormat dan gembira menyambut kunjungan Tim Cook. “Apple Developer Academy merupakan salah satu bagian dari ekosistem Digital Hub yang bergerak di bidang pelatihan coding dan berperan sebagai talent pool untuk mencetak developers aplikasi kelas dunia. Semoga kehadiran Apple Developer Academy BSD City dapat menghasilkan world-class developers dari Indonesia yang mampu mengembangkan aplikasi berskala internasional serta berkontribusi terhadap ekonomi digital di Tanah Air.”

Media Indonesia  


Sains-Psikologi
The Psychology Behind Meeting Overload

Everyone hates meetings. Attending too many can be highly stressful and tiring, and both productivity and quality take a hit when employees tune out, become demotivated, and lose valuable heads-down work time. As such, it’s hardly a surprise that managers in one survey reported 83% of the meetings on their calendars were unproductive, or that US-based professionals rated meetings as the “number one office productivity killer.” What will it take for us to break free from our collective addiction to meetings?

Harvard Business Review


‘Urgency Culture’ Might Lead You to Burnout. How Can You Combat It?

In an increasingly fast-paced and hyperconnected world that rewards immediacy, urgency culture blurs the line between what is truly important and what is not. At work, this could involve handling frequent last-minute requests, unrealistic deadlines or workload, and the expectation to be reachable even after hours. In personal life, manifestations of urgency culture include overextending in relationships, frequently checking social media updates out of fear of missing out, and responding immediately to calls and texts, even when it’s inconvenient. This hypervigilance significantly increases stress and anxiety, says Joel Frank, a Los Angeles-based clinical psychologist. Being part of the “always on” culture often necessitates multitasking. However, research shows the human brain lacks the neurocognitive architecture to perform two or more tasks simultaneously. So, every time we multitask, it actually slows the brain down and may reduce productivity by up to 40 percent. Besides, “the attraction to distraction that drives most multitasking can be hard to shut off,” says Friederike Fabritius, neuroscientist and author of The Brain-Friendly Workplace. “As a result, you may find it difficult to focus even when you aren’t multitasking.” To avoid the urgency trap, Frank recommends pausing for a few moments before leaping into action every time something comes up. “It allows you to step back and assess whether this demand for your attention aligns with your priorities,” he says. Setting clear expectations in personal and professional relationships can also help plan, prioritize, and problem-solve without inducing false urgency, says Peter Economou, director of the Behavioral Health and Sport Psychology program at Rutgers University.

National Geographic